Private Label Tea 101 - Packaging
In today's session on Private Label Tea 101 course, we will share one of the most popular training videos - Packaging and Labels for your tea.
Your packaging can make or break your tea business.
Why? Check out this video for nitty-gritty bits on Packaging for Private Label Tea.
In the above video:
Private label tea, custom packing, signature tea? I think there are a couple of more names… hmmmm… bespoke tea?
There are quite a few of these name but private label tea is probably the most talked about at the moment.
Recently, we are getting a huge influx of customers asking us how to actually brand their tea.
Besides looking at the tea range, or the size of the tea range that we talked about in the last video in this 3 video series, this one we are going to talk about packaging.
The reason I want to talk to you about that is if you have got a limited budget and let’s just say you want to start with 6 teas, there are still thoughts that need to go to in sizes.
For example, we have customers that are saying “we want to put it out as part of a diet plan”, maybe they are dietitian or herbalist.
They want to put together this "calendarish" sort of way of using the tea. So in that case, you may have a specific pack size, like you may probably want people to drink 2 cups a day and you want to sell a 14-day pack.
But for most customers, it’s more for the general liking of tea or the enjoyment of it. Of course, tea has the very good added benefit, drinking for the good health.
>But putting that aside… if you think about the pack sizes, like for one cup of tea, generally speaking, is 3g or 1 teaspoon of tea per cup.
The other thing you need to think about is that when you spoon that tea if it is something that is quite chopped up, such as Irish Breakfast black tea or Rooibos, they are very dense that is why when you scoop that, you often scoop a little more than 3g.
If it is Chamomile tea or if it is something kind of light and fluffy, when you scoop it, you will probably scoop less than 3g in each teaspoonful.
There is going to be a little bit of difference when it comes to dispensing and you might be thinking about how many you are going to try to get out of a packet. So, what I’ll be lightly touched on is the pack size in relation to the volume of the packet.
This is what we call a 20g sachet, and what we meant is 20g of typical black tea that is a little bit chopped up.
But if you are trying to fit Chamomile in it, you probably only going to fit about 10g and if you have 2 packets of the same size and 1 says 10g Chamomile and the other says 20g Chamomile.
There is a good chance that your customer is going to miss that information - because the general common sense is that when you pick up something of the same size, you just sort of the same weight on it.
So you really need to consider that if your range has got a spectrum of volume, some that can fit 20g or 30g and the other one of the same pack size but can only fit 10g or 15g, then how are you going to find an average or how are you going to present that range?
The other thing is the labelling of it.
So, you can actually talk to a printing company and say that you wanted the label to be printed on a Laser compatible printer.
What I meant is that they actually print the pretty stuff using the professional printer.
For example, when you print like around ten thousand labels but when they come back on this blank, those label sheets; maybe you get them cut into an A4 size, something that can fit into a printer and then you’re going to use a laser printer to print all the other information.
So, if you’re familiar with our range, regardless of what information is there, we use the same label.
As you can see, this is our front label and this is our back label. They are just one cookie-cutter design.
This is going to save you a lot of money. Especially if you are just starting up and not quite sure which tea is going to take off and which one is not.
The other thing you can also consider, and it’s going to cost you a little bit more, is colour coding your tea range.
For example, you might be thinking that all the fruit tea is going to have this pinkish colour, and then perhaps herbals, same design but it will be orange and White tea will be blue and Oolong will be purple.
You can see this essentially have got the same pattern. But the difference is each one is printed in a different background colour.
What I mean is that you have to do an individual print run for each of these labels.
If you go out to print using a professional printer to print, the typical print run will be 500 labels per tea kind.
So, let’s just imagine you have 10 herbal teas you have 10 x 500 labels, at very least.
It really depends… Some of them will actually even request a much higher number like 5,000 labels.
So, have a think about that and you can really do different sort of really nice things.
The fact is that when the label looks like this or that, even though it’s exactly the same tea, when you have them sold in different places, beauty salon vs a market and also with different packaging or even plastic bags or sachets, you’re going to get a different perception what the tea is worth.
You need to have a bit of a think about that in relation to your target market, who is your ideal customer, who is going to walk in and buy your tea.
Generally, in a market, you tend to expect the price being cheaper than if you go to a beauty salon. If you’re the beauty salon and your label is printed from you inkjet printer and it’s a bit smudged, it’s just not going to cut it.
Vs the market, people are generally forgiving on that kind of packaging look.
So have a think about that in relation to your target market and the last thing I would leave with you is the pack sizes.
For example, we talked about a 10g - 20g pack that could be a nice little entry level.
Something that is not too big, something that is around 3-6 servings is quite good.
So 3-6 six servings meaning 10g to 20g, someone will just pay a couple of dollars and to get a packet, try it out and if they don’t really like it, they could just chuck it without feeling regretful.
However, if it’s in a tin because the tin itself is going to cause you more to start with and also a tin tea you’re going to expect it to cause you more than a bag of tea even if it’s the exact same amount of quantity, it probably would sell.
It will depend on the tea offers and the packaging, it could sell somewhere around say 10-20 dollars.
People are going to feel kind of bit wasteful if they've got a big tin of tea and they don’t like it.
So what we suggest again, going back to the pack sizes - having a "teaser" size, and another size - around 20-30 servings - say a 1-month worth.
So you’ve got those 2 levels of entry to get people to sort of getting used to it. If you’re in a café or a salon people have really tried your tea, chances are you’re going to sell more of that larger pack size.
But if you haven’t got that a chance for people to really try it, you may even want to go for a smaller one like 5 grams sachet, something small basically.
You can even just pop a teaspoon of tea in it and if someone is buying your other green tea you can just throw it and another green tea sample and another green tea sample.
So you got a little of continuity and a hook to get them to try it.
Any bigger sizes like 100 to 200 grams, we prefer not to actually go down that part until you have some successes in the regular consumption type models, you know that size.
You can obviously get those done if you are selling it more like again, going back to that dietician model, it has to have a certain number of serving or dosage in that tea.
So you have a total justification to have a larger pack.
There you have it.
To recap, the first video we talked about the Range of Tea.
This time we talked about the packaging in terms of the size and of the design and the next one we’re going to talk about how to pick the tea for your brand.
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