What is the first step to starting a new tea business? A company name or brand? Website?
I was talking to Mel recently. She signed up for wholesale membership, getting ready to start her new tea business online.
"But I haven't got a company name." she started telling me on the phone.
"I feel naked - I don't know what tea to select. I have no brand. I need that sorted first, then the logo designed. Then I can start thinking what tea to sell."
Are you feeling a bit like Mel, excited to get started with your tea biz, but have no company name yet?