What is the first step to starting a new tea business? A company name or brand? Website?

I was talking to Mel recently. She signed up for wholesale membership, getting ready to start her new tea business online.

"But I haven't got a company name." she started telling me on the phone.

"I feel naked - I don't know what tea to select. I have no brand. I need that sorted first, then the logo designed. Then I can start thinking what tea to sell."

Are you feeling a bit like Mel, excited to get started with your tea biz, but have no company name yet?

Fear not, come check out this video to find out why it is BETTER not to start with creating a company name.

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